Snake Oil

News Release

          Website: http://www.mortontavel.com

          Book Title: SNAKE OIL IS ALIVE AND WELL: The Clash between Myths

          and Reality: Reflections of a Physician

          Author: Morton E. Tavel, M.D.

          Publisher: Brighton Publishing Co, Mesa, Arizona

          ISBN: 13:978-1-936587-88-9

          ISBN: 10:1-936-58788-2

Sorting Myth from Reality Surrounding Snake Oil from a Doctor`s Standpoint

An Indianapolis native and accomplished doctor of many years, Dr. Tavel is an internal medicine and cardiovascular diseases physician that graduated from Indiana University that has a medical research track record of over 100 publications editorials, as well as book reviews from peer-reviewed national medical journal publications under his belt. Not to mention Dr. Tavel is a former U.S. Army Medical Corps Member, former Director of the cardiac rehabilitation program at St. Vincent Hospital in Indianapolis, and prior clinical professor teacher at the Indiana University School of Medicine. Adding to Dr. Tavel`s repertoire is the fact that hisSNAKE OIL IS ALIVE AND WELL: The Clash between Myths and Reality: Reflections of a Physician, is not the author`s first attempt at writing a book. With the four book editions Dr. Tavel has managed to write over a 20 year period along with numerous contributions to many textbooks he has shared authorship with which shows just how very much well overqualified this physician is.

For the good of the greater public and all the scientific health junkies whom believe in the miraculousness of alternative medicine when it comes to using snake oil for what years has come to be known as a natural healing incentive practiced in many health clinic settings, to name a few such as through chiropractic and acupuncture offices open to the public while scientifically, the yet unproven theory is exactly what sets the premise for doctor Morton E. Tavel`s book “SNAKE OIL IS ALIVE AND WELL: The Clash between Myths and Reality: Reflections of a Physician. Much of what the book represents is an in thorough analysis between the notion of how myths are started as well as being an informative guide to readers on aspects or issues above and beyond basic health understanding.  From a psychological and medical stand point of view, this book`s ultimate purpose was created to serve as a tool in assisting the greater public in being able to further differentiate what traits of alternative healing constitute myth verses fact. Supporting the efforts of “SNAKE OIL IS ALIVE AND WELL: The Clash between Myths and Reality: Reflections of a Physician, is the inclusion of the “placebo effect” used as an influence on readers to shed light of how certain medical healing treatments, including their effects can often be the key to explaining the at times scientifically unexplainable benefits alternative medicine such as snake oil in addition to many other natural remedies can have.

Intrigued viewers can purchase the book at http://www.amazon.com/dp/B007PVBLLE. The “SNAKE OIL IS ALIVE AND WELL: The Clash between Myths and Reality: Reflections of a Physician, is a genuine book full of logical reasoning that every health conscious person should read at least once. The book is full of medical knowledge and medical expertise that is invaluable. Being able to differentiate from what is real and myth is invaluable.